Your ideas, our platform: Escorts Group presents IC Square


What is an idea? Well, in its simplest form an idea is “a thought or suggestion as to a possible course of action.” That is how the dictionary defines it. But all of know that no dictionary in the world could completely explain the meaning of what an idea really is, without it taking up pages and pages of text. But let’s get a bit more specific here. Let’s ask what is, maybe an even deeper question. What is a business idea? An idea designed to increase profits? Or an idea that increases awareness? Awareness about the said business’ product or service. Or maybe an idea, including a business idea, is something else. Whatever notions an idea and a business idea have been given is by no means wrong, but it is definitely not the complete picture.

 

The character that truly defines an idea, any idea, including business ideas, is change. An idea that can change the way people go through a certain experience can change a lot. It can change how they shop, how they prefer a certain kind of service over another, how they think. But, most importantly of all, an idea can change lives. Way back in 1948, when India had just gained its independence, two people knew that agriculture is going to be the thing that makes India stand apart from the rest of the world. They also knew that, to make India a global hub of agriculture, it is very important to empower the farmers all around the country. So, with that idea in mind, visionaries Mr. Yudi Nanda & Mr. HP Nanda launched Escorts (Agri Machinery Ltd.) in 1948. Today, over seven decades later, the Escorts Group has diversified, and solidified its position, in two other businesses. Namely, infrastructure technology, i.e., infra-tech and railway technology, i.e., rail-tech. Escorts’ operations expand all the way from its R&D (Research & Development) centres to the final factory floor where all the products are actually being manufactured on the ground level.

 

The Escorts group has largely been in a position where it leads the change. For example, it was Escorts who brought the concept of Pick n Carry cranes in India all the way back in 1971. As of last year, 2019, Escorts introduced India to the future of agriculture technology by bringing into the market its first, and the country’s first, electric tractor. Now, today in 2020, Escorts is about to bring change once again, and this time, maybe in the most ambitious way ever!

 

The Escorts Group has begun an initiative called the IC Square. It is an effort to bring together the best business minds in the country who have the ideas, creative instinct and the passion to change the agri-tech, infra-tech and rail-tech businesses around the world! IC Square attempts to bring new business ideas from the young and bright minds of India’s youth of today! Anyone and everyone who has creative and innovative product ideas, or a startup idea that they want to make into a reality, IC Square is a platform that can make it happen! All one has to do is visit the IC Square website and sign up to participate in Escorts largest incubation program till date! So sign up and submit your ideas today! The top 10 winners of this programme will get seed funding of ₹10 lakhs each and get a chance of a lifetime, where they can make their best business ideas that are geared towards changin agri-tech, infra-tech and rail-tech, finally come true!

 

So open your browser, log in to the IC Square official website and share your revolutionary agri-tech, infra-tech and/or rail-tech business idea today! Let’s begin changing the world for the better, and make it stronger, smarter and infinitely more efficient. 10 ideas, a total of ₹1 crore at stake, all on one platform. All for a chance at making this world a much better place.

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