IC Square

What is an idea? Well, in its simplest form an idea is “a thought or suggestion as to a possible course of action.” That is how the dictionary defines it. But all of know that no dictionary in the world could completely explain the meaning of what an idea really is, without it taking up pages and pages of text. But let’s get a bit more specific here. Let’s ask what is, maybe an even deeper question. What is a business idea ? An idea designed to increase profits? Or an idea that increases awareness? Awareness about the said business’ product or service. Or maybe an idea, including a business idea, is something else. Whatever notions an idea and a business idea have been given is by no means wrong, but it is definitely not the complete picture.   The character that truly defines an idea, any idea, including business ideas, is change. An idea that can change the way people go through a certain experience can change a lot. It can change how they shop, how they prefer a certain ki...