IC Square

    Partnerships can make all the difference in ensuring a startup’s success. Partners bring the much-needed additional managerial support in the form of intellectual, capital support, and skills. In India, it is mandatory to register a partnership to make it official. Therefore, every aspect of this partnership must be thoroughly thought over. After all, a partnership can be all the difference between a successful business and a failed one.  Ponder over these points before you register a partnership. Take your sweet time before deciding: Choosing a business partner is no different than choosing a life partner. Therefore, it must be paid equal attention if not less. Individuals with similar interests, life goal and values usually make successful partnerships; and you don’t find a perfect partner overnight. You must meet a lot of individuals, gauge your options. Meeting prospects and building connections is the key here. And bear in mind that a partnership is a two-...

  Nowadays, the only thing entrepreneurs want is to see their start-up expand at an exponential rate. Before diving deep into the factors affecting the journey of a start-up from early stage to growth stage, let us understand the different stages. In the simplest terms, every start-up goes through three stages – Existence, Survival and Success, and Growth. Stage 1: Existence In this stage, the whole strategy of the business revolves around keeping it alive. The owner’s only concern is to obtain more and customers. The organisation is in its simplest form and the owner is responsible for almost every activity. There is no defined system, structure or formal planning. Stage 2: Survival If the start-up has reached this stage, it means that it is a workable business entity. It has generated a healthy and constant customer-flow. Here the primary concern shifts from mere existence to balancing the revenues and expenses. The organisation still remains a simple enti...

Choosing a great business idea is the key to having a successful business. It is one of the most important decisions you will ever make because everything from investment to its execution depends on your business idea. Many people stumble upon creative and innovative product ideas while working on something or when they encounter any problem. Many times it happens that some of us read something over the internet and it sounds fun. The innovative ideas that we come across this way are great but we need to think over more factors than one before investing in it or planning its execution so as to avoid the future risk of wasting a lot of money and time. There are a lot of parameters you need to consider in order to make your new business ideas stand out from the crowd. Below mentioned are three of the most important parameters against which you can evaluate the potential of your startup ideas : Does it have a unique offering? The market is flooded with similar product...

What is an idea? Well, in its simplest form an idea is “a thought or suggestion as to a possible course of action.” That is how the dictionary defines it. But all of know that no dictionary in the world could completely explain the meaning of what an idea really is, without it taking up pages and pages of text. But let’s get a bit more specific here. Let’s ask what is, maybe an even deeper question. What is a business idea ? An idea designed to increase profits? Or an idea that increases awareness? Awareness about the said business’ product or service. Or maybe an idea, including a business idea, is something else. Whatever notions an idea and a business idea have been given is by no means wrong, but it is definitely not the complete picture.   The character that truly defines an idea, any idea, including business ideas, is change. An idea that can change the way people go through a certain experience can change a lot. It can change how they shop, how they prefer a certain ki...